I am a design professional with 18 years of hands-on experience. I practice user-centered design principles and base design decisions on user needs and business goals. I promote simple and minimal UI design that provides users with intuitive and enjoyable interactions. I enjoy transforming complicated concepts into understandable and memorable visual stories. My proven leadership skills have successfully mentored and guided small and large design teams through all phases of the design and development process, which has produced positive engagements with happy clients.